Our Story
Born from love
love for a woman named Lorise, and everything she
stood for. Elegant, strong, and endlessly kind, Lorise lived with grace in every step she took. She had a deep love for fashion—not just as style, but as self-expression. And just as deeply, she loved the natural world—finding beauty in wildflowers, sunlight, and stillness. Her presence taught us that true elegance lives in simplicity, in intention, and in care.
Our Mission
Rise Every Day
Our name is a reflection of hers, and our mission is rooted in her values. We create timeless clothing inspired by her spirit—designs that feel as beautiful as they are meaningful. Every piece is a tribute to Lorise: refined, resilient, and consciously made. Sustainability is not a statement—it’s a responsibility. From the fabrics we choose to the people we work with; we’re committed to honoring nature and creating with respect for the Earth she cherished. This isn’t just a brand. It’s her legacy. A story stitched in love, guided by purpose, and built to rise.
BUILT TO RISE
For Lorise. For the Earth. For all of us.
Meet the Founder
The Vision Behind LoandRise
Inspired by the challenges he faced and the relentless pursuit of growth, Georges Zoughaib built LoandRise to spread positivity and motivation through fashion. His vision was to create a brand that serves as a daily reminder to rise, no matter what.
Through every design and every piece, LoandRise carries a message: Keep moving forward, keep rising.